Latest Works

Fitness Depot Winter Online Campaigns

Art direction, design for Fitness Depot’s winter online campaigns.

Fitness Depot, one of North America’s largest exercise equipment retailers, required inspiring, energetic campaigns over the winter months to motivate consumers to achieve their fitness goals. The following creatives were devised in both English and French, for Fitness Depot’s e-commerce site in Canada and the U.S.

Holiday Campaign

FD-Campaigns-Holiday

 

Boxing Week Campaign

FD-Campaigns-BoxingWeek

 

New Year’s Campaign

FD-Campaigns-NewYears

 

February Heart Month Campaign

FD-Campaigns-HeartMonth

 


Happy Holidays!

A video greeting card for family and friends.

 


Henry’s “1 Shot 3 Ways” Social Media Video Tutorials

Art direction, script writing and storyboards for Henry’s social media video tutorials.

Henry’s Camera’s online strategy included the creation of video tutorials that can be shared through social media. I was selected as the creative lead for this project for my knowledge of photography and my ability to visualize and simplify complex technical concepts. I devised the structure for the tutorials, wrote the scripts and created the storyboards for a series of Henry’s “1 Shot 3 Ways” videos. This set of tutorials helped Henry’s win a W3 Silver Award in Branded Content – Commercials category.

The following are the storyboards for the “1 Shot 3 Ways” lighting tutorial featuring photographer Lori Waltenbury.

Henrys 3-in-1 Lori

Henrys 3-in-1 Lori

 

The finished social media video tutorial:

 


Premiere Suites Infographics

Art direction, design for Premiere Suites infographics.

Premiere Suites, Canada’s largest corporate housing provider, needed information to be presented in a creative, visually-appealing manner that reflected the lifestyle aspect of their business. The following infographics organized their data into simple, logical formats that is both professional and playful.

Premiere Suites Explainer Infographic

Premiere Suites Extended Stay Infographic

 


Enwave Energy Corporation Urban Utopia Illustration

Art direction, illustration for Enwave’s Utopia Energy System graphic.

Enwave Energy Corporation, one of North America’s largest energy district systems, channels cold water from Lake Ontario to cool office buildings in Toronto. They required a clean, vibrant graphic to showcase their distribution of thermal energy in a simplified, friendly style.

The following vector illustration depicts Enwave’s goal of an utopian near-future where urban energy needs are met in a sustainable, environmentally-conscious fashion.

Enwave-Utopia

 

Enwave-Utopia-wireframe

Enwave-Utopia-detail

Enwave-Utopia-illustration

 


Transit Posters and Vehicle Wraps for Liquor Stores North America (LSNA)

Art direction, design and pre-press for transit posters and light rail train and bus wraps.

LSNA is North America’s largest publicly traded liquor specialty retailer. When LSNA’s Wine & Beyond branch opened the largest alcohol retail store in Alberta, they needed a bright and bold campaign to proclaim their industry-leading wine selection. The following designs focus on variety and selection and deliver the message in a clear, eye-catching style that stand out on city streets.

WB-Transit-Wrap

TRAIN-WRAP

BUS-MURAL

 

INTERIORS-resized

 


Television Branding Commercials for Liquor Stores North America (LSNA)

Art direction, storyboards, illustrations, and customization of stock illustrations for a series of LSNA TV branding commercials.

LSNA Convenience TV

LSNA’s Liquor Depot branch wanted to inform Alberta residences of the great services its stores had to offer. Three humorous and lively 30-second television spots were created to brand Liquor Depot on “Price”, “Convenience” and “Delivery”. The following commercial is “Convenience”.

 


Guest Ninja Logo

Art direction, design for Guest Ninja logo.

Guest Ninja is Premiere Suites’ customized CRM software tool designed specifically for the hospitality sector to handle properties, guest services, leads, sales tracking, analytics, and communications. The logo has to be fun, approachable, animated and one-colour, and must be able to sit cleanly on the top left corner of a computer screen. It will also be used on various promotional items.

Guest Ninja Logo

The logo depicts a cartoon ninja in a bowing, welcoming stance, ready to greet a guest. The shapes are large and black to show strength and professionalism, yet soft with gentle curves to convey approachability and friendliness. The logo is simple with a unique shape that is easily recognizable, and works well in all sizes.

Guest Ninja Logo evolution

GuestNinjaLogo-Colours

 


Holiday Greeting

A digitally-painted holiday greeting image for family and friends.

 


Toronto Public Health Pedestrian Safety Video

Art direction, storyboards, and illustrations for Toronto Public Health’s Pedestrian Safety Basics video.

TPH Pedestrian Safety

To combat the troubling rise in pedestrian injuries and fatalities with motorists, the City of Toronto needed a method to communicate safety basics to parents and children. This animation was created to delivery a serious message in a fun, entertaining manner that both adults and kids can enjoy. The video was shown in community centres, schools, and movie theatres, and was met with very positive praise from teachers, parents and children.